Monday, 13 January 2014

Pharmaceutical Copywriter

Pharmaceutical Copywriter

So you are just getting out of college. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20year Vodka campaign, right? Not so fast. So why would someone want to write about a depression drug rather than a soft drink?

At first glance the content, regulations and demographic would imply that pharmaceutical advertising wouldnt allow for as much creativity as a general consumer advertising. And while your creative box may be a bit smaller in pharmaceutical advertising, the work does allow and lend itself to a more dramatic and strategic end result. Furthermore, many creatives in pharmaceutical advertising love the fact that the message matters, and feel that their work truly is important.

So while writing the dream sequence spot for that new video game is fun, at the end of the day youre simply marketing a video game. It has been debated ad nauseam if medication is truly the best therapy. And while Im smart enough to not opine on that topic, there is no arguing that awareness and education for both patients and healthcare professionals are necessary.

In any case, we can be certain that medicine has historically done more for society than any sneaker, soft drink or video game ever has.

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